This innovative marketing partnership comes on the heels of new research from Enterprise, which indicates that the rental experience has a powerful influence on the decision to buy a car. This sentiment is especially pronounced in younger age groups. For example, 68 percent of millennial customers surveyed reported that they have considered purchasing a specific model of car based on renting it, and nearly one in three millennials indicated that a positive rental experience prompted them to start shopping for a new car.
Enterprise CarShare's presence on college campuses has grown significantly in recent months. Over the past year alone, the number of Enterprise university car-sharing programs has increased by 20 percent, while university membership has increased by 10 percent.
"The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience 'Innovation that excites' firsthand," said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. "And for those about to graduate and recent graduates, we'll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck."
Nissan's New College Grad Program provides no haggle pricing, plus all applicable incentives. Students receive one of the best available finance rates even without prior credit history, as well as a 90-day deferred payment option.