According to the J.D. Power 2012-2015 New Auto Shopper Study, more than 50 percent of shoppers now use a mobile device to research a vehicle purchase. The new Nissan Interactive Brochure Hub app puts the brand's entire vehicle lineup at the shopper's fingertips, with interactive content that delivers an immersive digital experience.
Nissan is coming off record-setting sales in November, and launches this interactive Brochure Hub heading into the holiday shopping season. This is the first automotive app that simplifies the shopping process by breaking it down and organizing content into the "Why" and "Which" of choosing a vehicle. The "Why" section includes the full product story, covering the key features and innovations that help convince a shopper to consider a Nissan over the competition. The "Which" section guides the shopper through the trim levels, color and interiors, packages, accessories and full specs – all the information they need to find just the right model for them. It can be used for configuring their vehicle online or when visiting a Nissan dealership.
The new app brings the rich storytelling of a printed brochure to life with videos, demos, color selectors and more, all with easy navigation. Videos integrated into the stories help explain features and benefits. Shoppers can also find all the relevant videos in one location. For example, interactive tap-and-click animations help demonstrate technologies such as the Advanced Drive-Assist Display, or let the user personalize their car with JUKE Color Studio, or learn about the components of the TITAN XD chassis.
"The Interactive Brochure Hub app delivers on Nissan's brand promise of innovation and excitement for everyone," added Tucker. "Particularly as a new generation of car buyers approach vehicle ownership, this app transforms how consumers research and shop for a new vehicle, with the clearest, most transparent presentation of vehicle options and trim levels we've ever offered."