This news follows Nissan's announcement of a historic deal to become the Official Sponsor of 100 colleges and universities nationwide, and a proud supporter of select NCAA Championships. That four-year agreement marks the widest-reaching sponsorship in the history of collegiate sports.
Nissan made this technology realistic by adding an analog step to an otherwise digital production process. Each face paint was meticulously hand painted on human models by a world champion face painter, and then digitally re-mastered to produce the most realistic look possible.
"The Diehard Fan mobile app delivers on Nissan's brand promise of innovation and excitement for everyone," said Jeremy Tucker, vice president, Marketing Communications & Media at Nissan North America. "This is just one way for sports fans to unleash their colors anywhere, anytime, and engage with Nissan and our College 100 Sponsorship of men's and women's college sports programs throughout the U.S."
"Diehard Fan" is available for free today from the App Store and Google Play.